01
Day 1: Introduction to Performance Marketing
- What is performance marketing?
- Common industry terms: CPC, CPA, CPM, ROAS
- An introduction to ad platforms: Google, Meta, LinkedIn
- Overview of how to set an ad account.
Are you ready to master the most in-demand skills in performance marketing this decade?
SevaRoots Foundation is hosting a Free 1 Week Performance Marketing Certification Course in Delhi — this is a powerful, pragmatic, career-changing opportunity for students, freelancers, job seekers, and business owners.
In the online economy, performance marketing is the engine for the growth of businesses — from ecommerce brands to service startups and personal brands. With this Free Performance Marketing Course, you will learn how to run profitable ad campaigns on Google, Meta (Facebook/Instagram), and other platforms while tracking performance and optimising for real business results.
Whether you're new to performance marketing or looking to quickly upskill, this 1 week crash course is your launching pad.
This is not another general online course. The Meta Ads course by SevaRoots Trust is classroom-style, instructor-led training experience provided by digital marketing experts with over 30 years of combined experience in performance marketing.
This isn't simply another online webinar. The Performance Marketing course by SevaRoots Trust is a live, instructor-led training, facilitated by industry experts with over 30 years of practical experience in managing paid ads, analytics, and campaigns.
Here's why it's unique: A 7-day guided crash course Activity-based assignments & set up of ad campaigns at the same time Knowledge about Meta Ads, Google Ads, Analytics & optimization Career-focused, showcases certification Designed for everyone from new learners to intermediate learners
Performance marketing is a type of online advertising strategy that involves the user only paying when a specific action has happened, like a click, lead, or sale. It's measurable, scalable, and results-oriented!
After the 1-week performance marketing crash course, you will receive:
Certificate of Completion from SevaRoots Foundation A hands-on project that you can add to your portfolio Practical campaign management skills Access to tools like Google Ads, Meta Ads Manager, GA4 Alumni network access for career guidance And most valuable, confidence to run real campaigns!
This FreePerformance Marketing Course is for:
Joining is super easy:
Here is your opportunity to build truly job-ready advertising skills - in just 7 days, and it's 100% free. Earn a certification in performance marketing, run live campaigns, and activate your performance marketing career.
Whether you want to donate, volunteer, collaborate with us or learn more about our NGO initiatives, we would be happy to hear from you.
